There’s no question, Kiwis are innovators and a nation of small businesses. However, as the world utilises digital technologies now more than ever, New Zealand still has room for improvement in terms of digital adoption. According to the government’s benchmark study, only 51 per cent of NZ businesses had any online presence in October 2020, but because of the pandemic, it is expected to propel forward in the coming months.
Needless to say, there’s opportunity in there and one of the best ways for SMEs to thrive or pivot in 2022 is through digital marketing. The prevalence of these technologies has changed how people make purchases. Digital marketing is now considered a fundamental part of business growth worldwide, but while there are many digital marketing methods already being implemented in New Zealand, businesses are still unsure what to expect from it.
Marketing is an ever-changing, fast-paced industry, especially in the digital world, so it’s vital to keep up with the changing trends. Many businesses are focused on using digital marketing for brand awareness, but through actionable insights, it can actually be utilised for lead generation and sales. Sounds good, right? It is important to know whether your campaigns are achieving tangible results or not, so regular optimisation and monitoring are required. Track results and analyse your marketing spend to make sure your marketing budget is indeed growing your business!
Google and Facebook are currently the leaders in paid advertising, closely followed by LinkedIn. Users are now demanding high quality content with social feeds being overly saturated and in 2022, it looks like authentic content will be a very important marketing strategy. Social media, email and video marketing, and podcasts continue to be a standout. If you’re savvy, you can also try your hand in artificial intelligence, such as SEO and
chatbots to improve customer experience, decision making and efficiency, while saving
costs.
The challenge businesses face with digital marketing is the lack of time, knowledge, and consistency. It is critical to keep updated with algorithm changes, best-practice updates and new features.
Digital marketing is very fluid, but it still makes sense to focus your resources on the key players like Google, Facebook and LinkedIn, while keeping an eye out for new and exciting platforms. If you aren’t on the digital train yet, it’s time to hop on board as who knows – a new opportunity might just be waiting for you tomorrow! Give us a buzz and we’ll let you in on how we get our key information and insights!
Your Outside Team
Address: Level 2, 182 Vivian Street,
If you run a business in Wellington, it’s time to double-check that your payroll systems are up to date. As of 1 April 2025, the minimum wage in New Zealand has increased, and failing to adjust your systems could lead to non-compliance and financial penalties.
On 1 April 2025, the New Zealand minimum wage increased, and it’s crucial for Wellington business owners to ensure their payroll systems and employee records are up to date. Failing to comply can result in costly penalties and damage to your reputation — not to mention disgruntled staff.
Creating and maintaining a solid business budget is one of the most effective ways to manage your finances and drive business growth. For businesses in Wellington, budgeting isn’t just about predicting income and expenses — it’s a vital strategic tool that gives you control, clarity, and confidence.
From 1 April 2025, New Zealand’s minimum wage will increase, impacting businesses across the country. As an employer, it’s essential to understand how these changes affect your payroll, budgeting, and overall business operations. Here’s what you need to know to stay compliant and prepared.
The good news? There are practical steps you can take to regain control of your time and create a healthier work-life balance.
You started your business to enjoy the freedom of being your own boss — yet somehow, you’re working longer hours and feeling overwhelmed with admin, meetings, and constant demands.
The good news? There are practical steps you can take to regain control of your time and create a healthier work-life balance.
With 31 March fast approaching, now’s the perfect time to prepare for the end of the financial year. Acting early can save you time, reduce stress, and ensure your business is ready to thrive in 2025. If you’d like a checklist to guide you through the process, reach out — we’re here to help.
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